thierry guerchet

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<channel>
	<title>thierry guerchet</title>
	<link>http://www.thierryguerchet.com</link>
	<description>thierry guerchet</description>
	<pubDate>Tue, 09 Apr 2013 06:11:58 +0000</pubDate>
	<generator>http://www.thierryguerchet.com</generator>
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	<item>
		<title></title>
				
		<link>http://www.thierryguerchet.com/5352742</link>

		<comments>http://www.thierryguerchet.com/following/thierryguerchet.com/5352742</comments>

		<pubDate>Tue, 09 Apr 2013 06:11:58 +0000</pubDate>

		<dc:creator>thierry guerchet</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">5352742</guid>

		<description>&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/titre-loto_905.jpg" width="768" height="35" width_o="768" height_o="35" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/titre-loto_o.jpg" data-mid="28875620"  border="0" align="left"/&#62;The French lottery changed the rules of the Loto game. To explain the 4 new rules we made a web site
with French cliché characters who explain them on their own way
My part: Conception, art direction, design
Date: February 2009    /  Agency: BETC digital
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;


&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/titre-edf2_905.jpg" width="768" height="35" width_o="768" height_o="35" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/titre-edf2_o.jpg" data-mid="28871079"  border="0" align="left"/&#62;Rebranding EDF worldwide internet identity. Lay the base of a smart user interface, implemented with a strong visual identity.
My part: UX architect, art direction, design, animation
Date: June 2009  /  Agency: Euro RSCG


&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;


&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/titre-3615_905.jpg" width="768" height="35" width_o="768" height_o="35" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/titre-3615_o.jpg" data-mid="28876901"  border="0" align="left"/&#62;I created a blog “Sex Makes Money” that keeps a check on brands using sex to sell yoghurts or cheesecakes.
To promote it (and for the pleasure to bring to life vintage french advertising), I made 80's "Minitel Rose" stickers and posters
that I putted up in Paris. The URL (3615JOY.com) on the posters redirected to my blog
Date: 2010 

&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/3615-03_905.jpg" width="768" height="439" width_o="768" height_o="439" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/3615-03_o.jpg" data-mid="28880259"  border="0" align="left"/&#62;&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/3615-02_905.jpg" width="768" height="191" width_o="768" height_o="191" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/3615-02_o.jpg" data-mid="28880254"  border="0" align="left"/&#62;
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;


&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/titre-twingo_905.jpg" width="768" height="35" width_o="768" height_o="35" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/titre-twingo_o.jpg" data-mid="28876953"  border="0" align="left"/&#62;Renault revealed its latest concept car to the press and public, introducing few innovations especially about the music and video technologies. Using the last Flash functionality, you mix videos and music to make your own clip around the car and share it with your friends
My part: Conception, art direction, design, animation
Date: April 2007   /   Agency: Publicis Net


&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;


&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/titre-soyjoy_905.jpg" width="768" height="35" width_o="768" height_o="35" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/titre-soyjoy_o.jpg" data-mid="28879408"  border="0" align="left"/&#62;For this soy and fruits bar BETC imagined a funny and colorful world.
I designed it in HTML5, to get a playful navigation, an immersive and interactive world compatible with Ipad.
My part: Web art direction, interface design, animation guides
Date: January 2011   /   Agency: BETC digital


&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;


&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/titre-CA_905.jpg" width="768" height="35" width_o="768" height_o="35" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/titre-CA_o.jpg" data-mid="28879441"  border="0" align="left"/&#62;We redefined the web presence of the bank Credit Agricole.
We redesigned the interface, the look and feel with simple shapes, powerful colours and bold types.
My part: UX architecture, art direction, interfaces design
Date: February 2010  /   Agency: BETC digital

&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/CA_905.jpg" width="768" height="709" width_o="768" height_o="709" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/CA_o.jpg" data-mid="28880462"  border="0" align="left"/&#62;
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;



&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/titre-stvalentine_905.jpg" width="768" height="35" width_o="768" height_o="35" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/titre-stvalentine_o.jpg" data-mid="28879605"  border="0" align="left"/&#62;To play with the new LOTO baseline: "Luck belongs to everyone", I edit this web movie that put forward the St-Valentine’s Jackpot.
I made this mock-up with after effects and several existing movies and ads scenes
Date: January 2008  /   Agency: BETC


&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;


&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/titre-petit-bat_905.jpg" width="768" height="35" width_o="768" height_o="35" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/titre-petit-bat_o.jpg" data-mid="28879847"  border="0" align="left"/&#62;As they were about to release their new website, Petit Bateau needed an impactful online campaign, funny and unruly as kids are. 
This campaign received a distinction at the Digital Advertising category of the French AD's club in 2006.
Date: November 2006   /  Agency: Publicis Net


&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;


&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/titre-lacoste_905.jpg" width="768" height="35" width_o="768" height_o="35" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/titre-lacoste_o.jpg" data-mid="28879942"  border="0" align="left"/&#62;Lacoste smartly branded and sponsored a trendy monthly Parisian night, the Panik Party
We made embedded marketing with the Artists and Panik off’s flyers and website.
Date: May 2008   /  Agency: BETC digital

&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/lacoste_905.jpg" width="768" height="728" width_o="768" height_o="728" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/lacoste_o.jpg" data-mid="28880531"  border="0" align="left"/&#62;
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;


&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/titre-air-france_905.jpg" width="768" height="35" width_o="768" height_o="35" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/titre-air-france_o.jpg" data-mid="28880024"  border="0" align="left"/&#62;A website with 5 wired web movies showing commonly spread clichés about French people. These videos were displayed in a player 
that flip at the end to show the truth about the French and more specifically about the Air France business class
Date: October 2007  /  Agency: BETC digital

&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/airfrance_905.jpg" width="768" height="1082" width_o="768" height_o="1082" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/airfrance_o.jpg" data-mid="28880537"  border="0" align="left"/&#62;
&#60;img src="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px.jpg" width="5" height="5" width_o="5" height_o="5" src_o="http://payload152.cargocollective.com/1/0/19758/5352742/5x5px_o.jpg" data-mid="28798485"  border="0" align="left"/&#62;</description>
		
		<excerpt> The French lottery changed the rules of the Loto game. To explain the 4 new rules we made a web site with French cliché characters who explain them on their own...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload152.cargocollective.com/1/0/19758/5352742/prt_1366941354.jpg" />

	</item>
		
		
	<item>
		<title>Bingo Live</title>
				
		<link>http://www.thierryguerchet.com/Bingo-Live</link>

		<comments>http://www.thierryguerchet.com/following/thierryguerchet.com/Bingo-Live</comments>

		<pubDate>Sun, 20 Jan 2013 15:32:53 +0000</pubDate>

		<dc:creator>thierry guerchet</dc:creator>
		
		<category><![CDATA[Digital Advertising, Video, 2011]]></category>

		<guid isPermaLink="false">2277906</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/19758/2277906/bingo01_905.jpg" width="905" height="285" width_o="905" height_o="285" src_o="http://payload.cargocollective.com/1/0/19758/2277906/bingo01_o.jpg" data-mid="28262146"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/19758/2277906/titre-bingo_905.jpg" width="905" height="52" width_o="905" height_o="52" src_o="http://payload.cargocollective.com/1/0/19758/2277906/titre-bingo_o.jpg" data-mid="28262149"  border="0" align="left"/&#62;
Brief. Bingo Live is a new online game from the French National Lottery. BETC was tasked to create the visual identity and launch campaign.
Solution. We created a series of short and fun Youtube videos based on the idea of five hapless bingo balls trying to come together to write the word BINGO.
My role. co-art direction.

Date : February 2011  /  Client : Française Des Jeux  /  Agency: BETC
Creative director: Stephan Xiberas  /  Art director:Vincent Lesne -Thierry Guerchet  / Copywriter: Jean-Christophe Lesne 


&#60;img src="http://payload.cargocollective.com/1/0/19758/2277906/bingo02_905.jpg" width="905" height="350" width_o="905" height_o="350" src_o="http://payload.cargocollective.com/1/0/19758/2277906/bingo02_o.jpg" data-mid="28262176"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/19758/2277906/bingo03_905.jpg" width="905" height="635" width_o="905" height_o="635" src_o="http://payload.cargocollective.com/1/0/19758/2277906/bingo03_o.jpg" data-mid="28262193"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/19758/2277906/bingo04-2_905.jpg" width="905" height="924" width_o="905" height_o="924" src_o="http://payload.cargocollective.com/1/0/19758/2277906/bingo04-2_o.jpg" data-mid="28596896"  border="0" align="left"/&#62;</description>
		
		<excerpt>   Brief. Bingo Live is a new online game from the French National Lottery. BETC was tasked to create the visual identity and launch campaign. Solution. We created...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/19758/2277906/prt_1358717488.jpg" />

	</item>
		
		
	<item>
		<title>Moet Hennessy Diageo</title>
				
		<link>http://www.thierryguerchet.com/Moet-Hennessy-Diageo</link>

		<comments>http://www.thierryguerchet.com/following/thierryguerchet.com/Moet-Hennessy-Diageo</comments>

		<pubDate>Sun, 20 Jan 2013 15:23:52 +0000</pubDate>

		<dc:creator>thierry guerchet</dc:creator>
		
		<category><![CDATA[Digital Advertising, Experience, 2011]]></category>

		<guid isPermaLink="false">2371189</guid>

		<description>&#60;img src="http://payload3.cargocollective.com/1/0/19758/2371189/cocktails01-2_905.jpg" width="905" height="255" width_o="905" height_o="255" src_o="http://payload3.cargocollective.com/1/0/19758/2371189/cocktails01-2_o.jpg" data-mid="28575392"  border="0" align="left"/&#62;

&#60;img src="http://payload3.cargocollective.com/1/0/19758/2371189/titre-cocktails_905.jpg" width="905" height="52" width_o="905" height_o="52" src_o="http://payload3.cargocollective.com/1/0/19758/2371189/titre-cocktails_o.jpg" data-mid="28575198"  border="0" align="left"/&#62;
Brief. Euro RSCG was approached by Moet Hennessy Diageo (Smirnoff, J&#38;B, Gordon, Grand Marnier…) to create an identity and a concept around home made cocktails. 
Solution. Improve your creation before testing it on to your friends. Chose your glass, fill it with alcohol, juice, ice and fruits or everything you wish to compose your cocktail. When it’s done, 2 experts will give you a mark and their advices to upgrade your cocktail. With this experience, you’ll learn that measure and combination are as important as your presentation to make a great cocktail.
My role.  Conception, art direction, graphic design and animation.

Date : August 2011  /  Client : Moet Hennessy Diageo  /  Agency: BETC Digital
Creative director: Annick teboul   /  Art director: Thierry Guerchet  / Copywriter: Francois Renard   








&#60;img src="http://payload3.cargocollective.com/1/0/19758/2371189/cocktail01-02_905.jpg" width="905" height="600" width_o="905" height_o="600" src_o="http://payload3.cargocollective.com/1/0/19758/2371189/cocktail01-02_o.jpg" data-mid="29588423"  border="0" align="left"/&#62;

&#60;img src="http://payload3.cargocollective.com/1/0/19758/2371189/cocktail02-02_905.jpg" width="905" height="618" width_o="905" height_o="618" src_o="http://payload3.cargocollective.com/1/0/19758/2371189/cocktail02-02_o.jpg" data-mid="29588437"  border="0" align="left"/&#62;

&#60;img src="http://payload3.cargocollective.com/1/0/19758/2371189/cocktail03-02_905.jpg" width="905" height="617" width_o="905" height_o="617" src_o="http://payload3.cargocollective.com/1/0/19758/2371189/cocktail03-02_o.jpg" data-mid="29588427"  border="0" align="left"/&#62;

&#60;img src="http://payload3.cargocollective.com/1/0/19758/2371189/cocktail04-02_905.jpg" width="905" height="616" width_o="905" height_o="616" src_o="http://payload3.cargocollective.com/1/0/19758/2371189/cocktail04-02_o.jpg" data-mid="29588428"  border="0" align="left"/&#62;</description>
		
		<excerpt>   Brief. Euro RSCG was approached by Moet Hennessy Diageo (Smirnoff, J&#38;B, Gordon, Grand Marnier…) to create an identity and a concept around home made cocktails....</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload3.cargocollective.com/1/0/19758/2371189/prt_1358717064.jpg" />

	</item>
		
		
	<item>
		<title>Peugeot New 207</title>
				
		<link>http://www.thierryguerchet.com/Peugeot-New-207</link>

		<comments>http://www.thierryguerchet.com/following/thierryguerchet.com/Peugeot-New-207</comments>

		<pubDate>Sun, 20 Jan 2013 15:03:49 +0000</pubDate>

		<dc:creator>thierry guerchet</dc:creator>
		
		<category><![CDATA[Digital Advertising, Interactive Video, 2009]]></category>

		<guid isPermaLink="false">2195866</guid>

		<description>&#60;img src="http://payload.cargocollective.com/1/0/19758/2195866/207-01_905.jpg" width="905" height="265" width_o="905" height_o="265" src_o="http://payload.cargocollective.com/1/0/19758/2195866/207-01_o.jpg" data-mid="28161664"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/0/19758/2195866/titre-207_905.jpg" width="905" height="52" width_o="905" height_o="52" src_o="http://payload.cargocollective.com/1/0/19758/2195866/titre-207_o.jpg" data-mid="28161668"  border="0" align="left"/&#62;
Brief. For the launch of the new Peugeot 207 we were asked to come up with a new online experience to build awareness around the car.
Solution. We created a full 3D interactive movie following the direction of the TV commercial: vintage American cars sing in celebration of the arrival of the new 207 in town. The user can control cameras to explore the car from all angles
My role. Conception, art direction.

Date : October 2009  /  Client : Peugeot  /  Agency: BETC Digital
Creative director: Laurent Nuyen  /  Art director: Thierry Guerchet  / Copywriter: Pierre Duquesnoy  /
Film director-Storyboard: Tarik Hamdine   /  Studio 3D : Edge  


&#60;img src="http://payload.cargocollective.com/1/0/19758/2195866/207-02-02_905.jpg" width="905" height="300" width_o="905" height_o="300" src_o="http://payload.cargocollective.com/1/0/19758/2195866/207-02-02_o.jpg" data-mid="28640258"  border="0" align="left"/&#62;




&#60;img src="http://payload.cargocollective.com/1/0/19758/2195866/207-behind2_905.jpg" width="905" height="1130" width_o="905" height_o="1130" src_o="http://payload.cargocollective.com/1/0/19758/2195866/207-behind2_o.jpg" data-mid="28161824"  border="0" align="left"/&#62;</description>
		
		<excerpt>   Brief. For the launch of the new Peugeot 207 we were asked to come up with a new online experience to build awareness around the car. Solution. We created a full...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/0/19758/2195866/prt_1358715684.jpg" />

	</item>
		
		
	<item>
		<title>Grand Palais Museum</title>
				
		<link>http://www.thierryguerchet.com/Grand-Palais-Museum</link>

		<comments>http://www.thierryguerchet.com/following/thierryguerchet.com/Grand-Palais-Museum</comments>

		<pubDate>Sun, 20 Jan 2013 14:52:50 +0000</pubDate>

		<dc:creator>thierry guerchet</dc:creator>
		
		<category><![CDATA[Digital identity, User Experience, 2012]]></category>

		<guid isPermaLink="false">3874998</guid>

		<description>&#60;img src="http://payload78.cargocollective.com/1/0/19758/3874998/titre-palais_905.jpg" width="905" height="52" width_o="905" height_o="52" src_o="http://payload78.cargocollective.com/1/0/19758/3874998/titre-palais_o.jpg" data-mid="28575055"  border="0" align="left"/&#62;
Brief. Grand Palais is part of the RMN (Reunion des Musees Nationaux) and is a prominent Parisian venue for temporary exhibitions. BETC was approached to come up with a new portal for this venue.
Solution. Given the nature of temporary exhibitions, people often miss out on seeing a show they may be interested in. 
To help people plan more easily, we used graphic timelines on the homepage, so the viewer can see relevant dates 
at a glance
My role.  Strategic idea, UX,  visual identity and design guidelines.

Date : july 2012  /  Client : Reunion des musées nationaux /  Agency: BETC Digital
Creative director: Annick Teboul   /  Art director: Thierry Guerchet  / Copywriter: Emilie Roselange 


&#60;img src="http://payload78.cargocollective.com/1/0/19758/3874998/grandpalais01-02_905.jpg" width="905" height="1317" width_o="905" height_o="1317" src_o="http://payload78.cargocollective.com/1/0/19758/3874998/grandpalais01-02_o.jpg" data-mid="29588190"  border="0" align="left"/&#62;
&#60;img src="http://payload78.cargocollective.com/1/0/19758/3874998/palais02-32_905.jpg" width="905" height="1268" width_o="905" height_o="1268" src_o="http://payload78.cargocollective.com/1/0/19758/3874998/palais02-32_o.jpg" data-mid="28645703"  border="0" align="left"/&#62;
&#60;img src="http://payload78.cargocollective.com/1/0/19758/3874998/grandpalais02-02_905.jpg" width="905" height="778" width_o="905" height_o="778" src_o="http://payload78.cargocollective.com/1/0/19758/3874998/grandpalais02-02_o.jpg" data-mid="29588197"  border="0" align="left"/&#62;
&#60;img src="http://payload78.cargocollective.com/1/0/19758/3874998/grandpalais03-02_905.jpg" width="905" height="1365" width_o="905" height_o="1365" src_o="http://payload78.cargocollective.com/1/0/19758/3874998/grandpalais03-02_o.jpg" data-mid="29588201"  border="0" align="left"/&#62;
&#60;img src="http://payload78.cargocollective.com/1/0/19758/3874998/palais04-32_905.jpg" width="905" height="742" width_o="905" height_o="742" src_o="http://payload78.cargocollective.com/1/0/19758/3874998/palais04-32_o.jpg" data-mid="28645593"  border="0" align="left"/&#62;
&#60;img src="http://payload78.cargocollective.com/1/0/19758/3874998/grandpalais04-02_905.jpg" width="905" height="1629" width_o="905" height_o="1629" src_o="http://payload78.cargocollective.com/1/0/19758/3874998/grandpalais04-02_o.jpg" data-mid="29588206"  border="0" align="left"/&#62;</description>
		
		<excerpt> Brief. Grand Palais is part of the RMN (Reunion des Musees Nationaux) and is a prominent Parisian venue for temporary exhibitions. BETC was approached to come up...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload78.cargocollective.com/1/0/19758/3874998/prt_1358715126.jpg" />

	</item>
		
		
	<item>
		<title>Ibis new websites</title>
				
		<link>http://www.thierryguerchet.com/Ibis-new-websites</link>

		<comments>http://www.thierryguerchet.com/following/thierryguerchet.com/Ibis-new-websites</comments>

		<pubDate>Sun, 20 Jan 2013 14:46:00 +0000</pubDate>

		<dc:creator>thierry guerchet</dc:creator>
		
		<category><![CDATA[Digital Identity, User Experience, 2012]]></category>

		<guid isPermaLink="false">3875177</guid>

		<description>&#60;img src="http://payload78.cargocollective.com/1/0/19758/3875177/titre-ibis02_905.jpg" width="905" height="52" width_o="905" height_o="52" src_o="http://payload78.cargocollective.com/1/0/19758/3875177/titre-ibis02_o.jpg" data-mid="28640783"  border="0" align="left"/&#62;
Brief.  In 2012, the world largest hotel group Accor merged its 3 economy brands (ibis Hotel, All Seasons and Etape) under one name: ibis. For its 1,600 hotels in 55 countries a new brand identity, and a global advertising campaign was launched. I made the agency win the pitch to create their new booking and brand websites.
Solution. The idea was to maintain a balance between booking clarity and brand communication with a clear, sharp and colourful design. We created one main portal with a booking engine encompassing all three brands as well as a separate site for each brand.
My role.  Architechture, art direction and design for the initial look and feel.

Date : january 2012  /  Client : ibis  /  Agency: BETC Digital
Creative director: Annick Teboul   /  Art director: Thierry Guerchet  / Copywriter: Pascale Pessin-Loiseau 



&#60;img src="http://payload78.cargocollective.com/1/0/19758/3875177/ibis-01-03_13_905.jpg" width="905" height="963" width_o="905" height_o="963" src_o="http://payload78.cargocollective.com/1/0/19758/3875177/ibis-01-03_13_o.jpg" data-mid="30616365"  border="0" align="left"/&#62;


&#60;img src="http://payload78.cargocollective.com/1/0/19758/3875177/ibis-02-02_905.jpg" width="905" height="480" width_o="905" height_o="480" src_o="http://payload78.cargocollective.com/1/0/19758/3875177/ibis-02-02_o.jpg" data-mid="29587807"  border="0" align="left"/&#62;



&#60;img src="http://payload78.cargocollective.com/1/0/19758/3875177/ibis03_905.jpg" width="905" height="1203" width_o="905" height_o="1203" src_o="http://payload78.cargocollective.com/1/0/19758/3875177/ibis03_o.jpg" data-mid="28575510"  border="0" align="left"/&#62;


&#60;img src="http://payload78.cargocollective.com/1/0/19758/3875177/ibis-03-03_905.jpg" width="905" height="1164" width_o="905" height_o="1164" src_o="http://payload78.cargocollective.com/1/0/19758/3875177/ibis-03-03_o.jpg" data-mid="30617699"  border="0" align="left"/&#62;


&#60;img src="http://payload78.cargocollective.com/1/0/19758/3875177/ibis05-02_905.jpg" width="905" height="1204" width_o="905" height_o="1204" src_o="http://payload78.cargocollective.com/1/0/19758/3875177/ibis05-02_o.jpg" data-mid="28640985"  border="0" align="left"/&#62;</description>
		
		<excerpt> Brief.  In 2012, the world largest hotel group Accor merged its 3 economy brands (ibis Hotel, All Seasons and Etape) under one name: ibis. For its 1,600 hotels in...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload78.cargocollective.com/1/0/19758/3875177/prt_1358714742.jpg" />

	</item>
		
		
	<item>
		<title>Sleep Art by ibis</title>
				
		<link>http://www.thierryguerchet.com/Sleep-Art-by-ibis</link>

		<comments>http://www.thierryguerchet.com/following/thierryguerchet.com/Sleep-Art-by-ibis</comments>

		<pubDate>Sun, 20 Jan 2013 14:15:13 +0000</pubDate>

		<dc:creator>thierry guerchet</dc:creator>
		
		<category><![CDATA[Digital Advertising, Experience, 2012]]></category>

		<guid isPermaLink="false">3877991</guid>

		<description>&#60;img src="http://payload78.cargocollective.com/1/0/19758/3877991/sleepart01_905.jpg" width="905" height="209" width_o="905" height_o="209" src_o="http://payload78.cargocollective.com/1/0/19758/3877991/sleepart01_o.jpg" data-mid="28736796"  border="0" align="left"/&#62;

&#60;img src="http://payload78.cargocollective.com/1/0/19758/3877991/titre-sleepart_905.jpg" width="905" height="52" width_o="905" height_o="52" src_o="http://payload78.cargocollective.com/1/0/19758/3877991/titre-sleepart_o.jpg" data-mid="28736751"  border="0" align="left"/&#62;
Brief. At the occasion of ibis' rebranding in 2012 and the roll-out of its new generation of beds with a 7cm bed topper (usually a luxury brand feature), the brand wanted to strengthen its digital leadership with an impactful operation.
Solution. we created a unique technological experience to transform guests sleep into a true work of art. To make it posible, 80 sensors hidden in a special bed topper record sleepers' movement, temperature and sound, throughout the night and transmit it to a robot, wich translate thoses informations into a painting. When the guest wakes up he can see the artistic expression of his night’s sleep on the canvas and watch a timelapse of this on the ibis Facebook page. 
For 3 months we invited Facebook fans from around Europe to come and try out this bed and see what a good night’s sleep looks like. Sleep Art operation was followed by the launch of an iPhone app, for everyone to try out the experience, digitally.
Results. The operation generated over 1500 press articles and TV coverages around the world ( Huffington Post, Wired, Creativity, Engadget, Gizmodo, CBS news...). The trailer received over 600 000 views, increasing fan recruitement by +200% for the ibis Facebook page per day.
My role. Conception and art direction on every stage of the project.
Awards. FWA (sotd) / Art Directors Club France (digital-integrated) / Grand Prix Brand Content (gold - Tourism)

Date : september 2012  /  Client : ibis  /  Agency: BETC Digital
Creative director: Annick Teboul   /  Art director: Thierry Guerchet  / Copywriter: Guillaume Rebbot 
Production: Acne Production / Film production: Carnibird / Director: Johnatan Broda / making of: Lucas Posson 




&#60;img src="http://payload78.cargocollective.com/1/0/19758/3877991/sleepart05-3_905.jpg" width="905" height="80" width_o="905" height_o="80" src_o="http://payload78.cargocollective.com/1/0/19758/3877991/sleepart05-3_o.jpg" data-mid="29587075"  border="0" align="left"/&#62;
</description>
		
		<excerpt>   Brief. At the occasion of ibis' rebranding in 2012 and the roll-out of its new generation of beds with a 7cm bed topper (usually a luxury brand feature), the...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload78.cargocollective.com/1/0/19758/3877991/prt_1358712870.jpg" />

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